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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in Formula 1

Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction values the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a stake approximately five percent.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We will be making no official statement on this. The governance of the team stays unaltered, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Financial Increase

The deal signifies a substantial rise in value of the Mercedes team after Ineos bought its stake for £208 million in 2022.

The rise demonstrates the growth in valuations of Formula 1 outfits recently due to the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports film ever released.

Current Performance

Mercedes are second in the team standings, behind McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

The writer

Melissa Lee

Maya Chen is a seasoned casino strategist with over a decade of experience in gaming analysis and player psychology.

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